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I was comissioned by Gabriel Checucci and Luana Felipe to help them develop a visual identity for Gabilu Eco Crafts. Initially the project was to develop a logo for their line of sustainable products. We consequently went on to create a full visual identity system for their business. The monochrome modular identity is simple and functional, with a variable bespoke typographic logo and leaf icon which are paired with a modern typeface, to enhance each product’s textures and vibrant fabric colours. You can follow Gabilu’s journey here.


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I was comissioned by Gabriel Checucci and Luana Felipe to help them develop a visual identity for Gabilu Eco Crafts. Initially the project was to develop a logo for their line of sustainable products. We consequently went on to create a full visual identity system for their business. The monochrome modular identity is simple and functional, with a variable bespoke typographic logo and leaf icon which are paired with a modern typeface, to enhance each product’s textures and vibrant fabric colours. You can follow Gabilu’s journey here.